Full Circle

Full circle is the name we've given to our recycling and loyalty scheme. We've been working hard to make sure the soups we make use ingredients from sustainable and local sources but without paying attention to the packaging we risk becoming part of the problem. 

Part of the answer is the source of the packaging. All our materials come from Vegware; everything you'll get our soup in will compost within 12 weeks. Bowls, lids, carrier bags, even the spoons, they all taste good to the critters in the compost heap.

Thing is, although the packaging is designed to compost, if it ends up in landfill then it won't. Landfill conditions prevent composting. This means we have to take care of the other end too. If you are taking one of our soups home then we hope this shows that a) you have great taste and b) you will stick the packaging in your recycling. If you have a composter then it'll munch the containers quite happily. It's actually rather fun to watch...

Not everyone can do that so we've come up with a cunning plan to persuade you to bring the packaging back to us: free coffee. 

OK, not completely free but what we will do is to give you a stamp on your Regular Genius card. Ten stamps and the next coffee's on us. It rewards you for taking the time to bring the waste back rather than sticking it in the bin. It's not the world's most generous loyalty scheme, we're only just starting after all, but we think it's ingenious. 

There are other ways to get stamps. Bring in your own containers (bowls, cups whatever) and we'll give you a stamp there and then. We will be selling keep cups: fully reusable coffee cups. When you buy one you get a free coffee there and then and each time you use it you'll get a regular genius stamp. 

We'll tweak the scheme as it goes along but the basic idea is to close the circle. Hence the name. "Full circle" also refers to how we ended up here, but that's a story for another day.