The perfect package

Who would have thought that packaging could be so exciting? Not me but now we have bowls, labels and printed cups. 25 boxes worth, all from our friends at Vegware.

Part of the ethos of Union of Genius is something we call "full circle." We don't want our soup packaging ending up in landfill. For that reason our loyalty scheme is going to be based on bringing the packaging back but to complete the circle we need packaging that is produced sustainably and can be easily composted. That's where vegware comes in.

Even the labels can be composted.

So right now we have 11,000 printed cups and lids with bowls, cutlery, brown paper bags and napkins on the way. And nerves. Plenty of nerves...